Marketing & Branding
XL Sports helps athletes build their personal brand and maximize their name, image, and likeness.
We guide player marketing, media presence, and partnerships to create long-term value on and off the field.
YOUR GAME IS BIG. YOUR BRAND SHOULD BE BIGGER.
Appearances & Memorabilia
XL Sports supports athlete appearances and memorabilia opportunities that align with an athlete’s values, reputation, and long-term brand. From community-focused events to corporate and charitable engagements, we help ensure each appearance is purposeful, well-managed, and consistent with the athlete’s broader career objectives.
Athletes represented by XL Sports have participated in meaningful community initiatives, including events such as Lance Briggs hosting the Briggs 4 Kids event, which brings professional athletes together with local communities to create positive impact beyond the game. These moments extend an athlete’s presence off the field while reinforcing credibility, connection, and lasting influence.
Promotions & Media
Media exposure plays a meaningful role in preserving and honoring an athlete’s legacy beyond competition. XL Sports approaches promotions and media opportunities with care, ensuring athletes are represented with dignity, respect, and long-term perspective.
Our experience includes media features with iconic athletes such as Junior Seau, including appearances in respected publications like Ocean Drive Magazine. These moments reflect a thoughtful approach to storytelling—highlighting achievement, impact, and legacy while maintaining the highest standards of professionalism.