NIL MANAGEMENT
Built for Long-Term Value
XL Sports Group, we’ve spent over 20 years winning in the business of sports—negotiating NFL contracts and representing over 400 players, from first-round picks to All-Pros. With two powerhouse attorneys, a sharp CPA, and a marketing/branding expert on your team, we know how to protect your NIL, grow your image, and maximize every deal. We don’t just sign athletes—we build legacies.
Marco Marciano brings more than two decades of experience in athlete marketing and endorsements, guiding both short-term opportunities and long-term brand development. His work across professional and collegiate sports focuses on aligning NIL decisions with an athlete’s identity, values, and future goals. This ensures immediate exposure while maintaining credibility and brand strength beyond competition.
The NIL Landscape
NIL has created opportunity, but it has also introduced confusion, risk, and short-term decision-making. Many athletes are pushed toward deals without understanding compliance, long-term brand impact, or how today’s choices affect tomorrow’s eligibility and leverage.
XL Sports exists to bring clarity and stability to a rapidly changing space.
PRESIDENT & PARTNER
Marco Marciano
Brings more than 20 years of experience in athlete marketing, endorsements, and brand strategy, having worked with some of the most recognizable names in professional sports. His background spans brand partnerships, public relations, and long-term athlete positioning across both professional and collegiate levels.
At his core, Marco is a negotiator and advocate. He is known for fighting for athletes—pushing conversations forward, protecting leverage, and creating opportunities others don’t see. His strength lies in his interpersonal skills and ability to build real relationships across brands, teams, media, and decision-makers, often opening doors and structuring deals that athletes never thought possible.
Marco’s approach is personal and hands-on. He takes the time to understand each athlete’s goals, personality, and values, then aligns opportunities that make sense both financially and reputationally. Whether negotiating endorsements, appearances, or NIL opportunities, his focus is always on credibility, alignment, and sustained brand value
Shane Illingworth - MARKETING
Jaden Navarrette - RECRUITING
Jaden Navarrette - RECRUITING
Shane specializes in helping athletes build authentic personal brands, increase their visibility, and connect with opportunities that align with their goals and values. Through strategic storytelling, social media development, and relationship building, he helps athletes maximize their influence while preparing them for the next stage of their careers.
Jaden Navarrette - RECRUITING
Jaden Navarrette - RECRUITING
Jaden Navarrette - RECRUITING
Jaden specializes in helping athletes navigate the recruiting process, understand their opportunities, and position themselves for success at the next level. Drawing from his experience as a four-star recruit and Division I athlete, he provides firsthand guidance, builds meaningful connections, and helps athletes make informed decisions throughout their recruiting journey.
Dana Kaufman - LEGAL
Jaden Navarrette - RECRUITING
Dana Kaufman - LEGAL
Dana specializes in protecting athletes and their interests through experienced legal guidance, contract review, negotiation, and strategic planning. With a background spanning law, accounting, and financial analysis, he helps athletes and their families navigate NIL agreements, and business opportunities while protecting their long-term interests.