NIL REPRESENTATION

Built for Long-Term Value

XL Sports Group, we’ve spent over 20 years winning in the business of sports—negotiating NFL contracts and representing over 400 players, from first-round picks to All-Pros. With two powerhouse attorneys, a sharp CPA, and a marketing/branding expert on your team, we know how to protect your NIL, grow your image, and maximize every deal. We don’t just sign athletes—we build legacies.

Marco Marciano brings more than two decades of experience in athlete marketing and endorsements, guiding both short-term opportunities and long-term brand development. His work across professional and collegiate sports focuses on aligning NIL decisions with an athlete’s identity, values, and future goals. This ensures immediate exposure while maintaining credibility and brand strength beyond competition.

The NIL Landscape

NIL has created opportunity, but it has also introduced confusion, risk, and short-term decision-making. Many athletes are pushed toward deals without understanding compliance, long-term brand impact, or how today’s choices affect tomorrow’s eligibility and leverage.

XL Sports exists to bring clarity and stability to a rapidly changing space.

PRESIDENT OF NIL & MARKETING

Marco Marciano

Brings more than 20 years of experience in athlete marketing, endorsements, and brand strategy, having worked with some of the most recognizable names in professional sports. His background spans brand partnerships, public relations, and long-term athlete positioning across both professional and collegiate levels.

At his core, Marco is a negotiator and advocate. He is known for fighting for athletes—pushing conversations forward, protecting leverage, and creating opportunities others don’t see. His strength lies in his interpersonal skills and ability to build real relationships across brands, teams, media, and decision-makers, often opening doors and structuring deals that athletes never thought possible.

Marco’s approach is personal and hands-on. He takes the time to understand each athlete’s goals, personality, and values, then aligns opportunities that make sense both financially and reputationally. Whether negotiating endorsements, appearances, or NIL opportunities, his focus is always on credibility, alignment, and sustained brand value

OUR APPROACH

Compliance & Protection

NIL opportunities must be handled correctly to protect both eligibility and future opportunity. XL Sports approaches NIL with a compliance-first mindset, ensuring every opportunity aligns with institutional, conference, and state regulations. We prioritize clear deal structure, proper documentation, and a full understanding of risk before any agreement is signed. Protection is the foundation of every decision we help an athlete make.

Brand Alignment & Positioning

An athlete’s name, image, and likeness is a long-term asset built on trust and connection. XL Sports helps athletes grow their brand through meaningful community engagement while aligning with partners that reflect their values and goals. By balancing local impact with high-level opportunities, we help athletes build credibility with fans and position themselves for significant, lasting partnerships.

Negotiation & Representation

NIL is new territory for most athletes and families, and strong representation matters. XL Sports handles contract negotiation and serves as the middleman in conversations with brands, collectives, and programs, advocating for the athlete while protecting important relationships. We manage terms, expectations, and structure so athletes can focus on their sport, knowing opportunities are negotiated fairly and with long-term impact in mind.