
Jordan Woy is XL Sports’ Lead Certified Agent, bringing over 20 years of elite experience in NFL representation and athlete advocacy. Recognized as a Top 10 Sports Agent by both USA Today and Sports Illustrated, Jordan has represented more than 400 NFL players throughout his distinguished career. His proven track record, deep league relationships, and athlete-first approach make him a cornerstone of XL Sports’ commitment to delivering top-tier representation at the highest level of the game.
“The thing about Jordan is that he creates a lot of trust and faith simply because he’s a total straight shooter. He’s unusual in that he consistently wants to do what is right for the player, and not get every last buck. Actually, Jordan is one of the guys in his business that I actually look forward to working with.”
— Stephen Jones, Executive Vice President, Dallas Cowboys
The NFL is a results-driven business with narrow windows and high stakes. Contracts, roster movement, and timing all carry long-term consequences. One decision can change the trajectory of an entire career.
XL Sports exists to help athletes navigate this landscape with clarity, strategy, and trusted representation.

Licensed NFLPA agent with extensive experience representing NFL players across multiple eras, including Pro Bowl selections, All-Pro honors, Super Bowl champions, and Hall of Fame–caliber careers. Jordan works directly with athletes on contract negotiation, career strategy, and professional representation at every stage of their NFL journey.
Texas Tech alumnus Jordan Woy (’84) founded Willis & Woy Sports Group, building it into one of the nation’s most influential sports representation firms. His career earned him recognition as an Agent of Innovation.
Contract negotiations are one of the most critical moments in a player’s career, shaping not only financial security but also long-term opportunity, respect, and stability within an organization. Having a lead agent with over 20 years of experience—recognized as a Top 10 agent—provides a decisive advantage at the negotiating table. That level of expertise brings deep knowledge of market value, contract structure, and front-office dynamics, ensuring every detail is negotiated strategically to protect the player’s interests and maximize both immediate and future career outcomes.
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Athlete names and likenesses reflect past or current professional representation, marketing, branding, or advisory work and do not imply exclusive or ongoing representation unless expressly stated.
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