What We Do For NIL Clients

XL Sports Group NIL

At XL Sports NIL | NFL, we operate at the intersection of elite representation, brand strategy, and long-term career management. We are not a transactional NIL shop—we are a full-service agency built to protect, grow, and maximize an athlete’s value from high school through the NFL and beyond.

With decades of experience representing professional athletes and deep relationships across college football, front offices, and corporate brands, XL Sports delivers structure, leverage, and vision in a rapidly evolving NIL landscape.

Our XL Sports NIL Staff includes

2-PowerHouse Attorney

1-CPA

2-Professional Marketing & Branding experts

Media Advisory staff

Philanthropy & Community Impact team

College-to-Pro Services

Game Plan

Total Athlete Management

NIL Strategy & Deal Negotiation

We identify, structure, and negotiate NIL opportunities that align with each athlete’s market value, performance trajectory, and long-term goals. Our team prioritizes guaranteed value, smart incentives, and sustainable partnerships, ensuring our clients are never undervalued or overexposed.

Contract Review, Compliance & Protection

Every NIL agreement is reviewed with precision. We ensure full compliance with NCAA regulations, conference rules, state laws, and university policies, while protecting athletes from restrictive clauses, hidden risks, and short-sighted deals that limit future earning power.

Brand Development & Positioning

XL Sports helps athletes build real brands—not just social profiles. We craft authentic brand identities, messaging, and positioning that resonate with sponsors, media, and fans, while preparing athletes for the transition to the NFL and professional representation.

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Total Athlete Management

Social Media Strategy & Monetization

We guide content strategy, platform growth, and sponsor integration across Instagram, TikTok, X, and emerging platforms. Our approach increases engagement, credibility, and NIL valuation—while protecting athletes from posting mistakes that can damage deals or eligibility.

School, Collective & Front Office Advocacy

Our long-standing relationships with college athletic departments, NIL collectives, and football decision-makers allow us to advocate effectively for our clients. We help athletes navigate roster changes, incentive structures, coaching transitions, and NIL renewals—professionally and strategically.

Financial Guidance & Business Planning

NIL income is real income. XL Sports connects athletes with trusted professionals for tax planning, budgeting, and business structuring, helping them make smart decisions today that support long-term financial stability.

Total Athlete Management

From NIL to NFL

Media, PR & Reputation Management

We prepare athletes for interviews, appearances, and brand activations while providing guidance during high-pressure moments. Our goal is simple: control the narrative, protect the brand, and elevate the athlete’s public profile.

Philanthropy & Community Impact

Through our integrated nonprofit Athlete for Causes Foundation partnerships, we help athletes align with meaningful causes, turning purpose into powerful brand differentiation. Philanthropy is not an add-on—it’s a pillar of long-term influence and credibility.

NIL to NFL Continuity

XL Sports is uniquely positioned to provide seamless continuity from NIL to NFL representation. As athletes progress toward the professional level, our team ensures their brand, contracts, and strategy evolve—without disruption. “We make sure every box is checked before you decide to enter the NFL Draft”

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Why Sign With XL Sports for Your NFL Career

Signing with XL Sports means partnering with an agency built for results, relationships, and longevity. With decades of NFL experience, elite front-office and coaching relationships, and a proven track record representing first-round picks, Pro Bowl players, and top-paid athletes at their positions, XL Sports delivers real advocacy when it matters most. From contract negotiation and brand strategy to career guidance and post-football planning, we protect your value, maximize your earning power, and manage every detail—so you can stay focused on performing at the highest level

What We Do For NIL Clients

XL Sports Group NIL

College-to-Pro Services

Game Plan

Total Athlete Management

Total Athlete Management

Total Athlete Management

Total Athlete Management

Total Athlete Management

From NIL to NFL

Total Athlete Management

From NIL to NFL

Why Sign With XL Sports for Your NFL Career

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