Our XL Sports Staff Includes
Every XL Sports athlete is supported by a vetted team of specialists focused on protection, growth, and long-term success.
Two Powerhouse Attorneys
Contract negotiation, NIL agreements, compliance, and career-long legal protection.
One Certified Public Accountant (CPA)
Tax planning, financial strategy, compliance, and wealth management guidance.
Two Professional Marketing & Branding Experts
Brand positioning, deal strategy, content direction, and long-term likeness value development.
Media Advisory Staff
Interview preparation, press strategy, messaging, and public image management.
Philanthropy & Community Impact Team
Community initiatives, charitable structuring, and legacy-focused impact planning.
The Business of the Athlete. Done Right.
At XL Sports NIL | NFL, we operate at the intersection of elite representation, brand strategy, and long-term career management. We are not a transactional NIL shop—we are a full-service agency built to protect, grow, and maximize an athlete’s value from high school through the NFL and beyond. With decades of experience representing professional athletes and deep relationships across college football, front offices, and corporate brands, XL Sports delivers structure, leverage, and vision in a rapidly evolving NIL landscape.
College-to-Pro Services
Game Plan
NIL Strategy & Deal Negotiation
We identify, structure, and negotiate NIL opportunities that align with each athlete’s market value, performance trajectory, and long-term goals. Our team prioritizes guaranteed value, smart incentives, and sustainable partnerships, ensuring our clients are never undervalued or overexposed.
Contract Review, Compliance & Protection
Every NIL agreement is reviewed with precision. We ensure full compliance with NCAA regulations, conference rules, state laws, and university policies, while protecting athletes from restrictive clauses, hidden risks, and short-sighted deals that limit future earning power.
Brand Development & Positioning
XL Sports helps athletes build real brands—not just social profiles. We craft authentic brand identities, messaging, and positioning that resonate with sponsors, media, and fans, while preparing athletes for the transition to the NFL and professional representation.
Total Athlete Management
Social Media Strategy & Monetization
We guide content strategy, platform growth, and sponsor integration across Instagram, TikTok, X, and emerging platforms. Our approach increases engagement, credibility, and NIL valuation—while protecting athletes from posting mistakes that can damage deals or eligibility.
School, Collective & Front Office Advocacy
Our long-standing relationships with college athletic departments, NIL collectives, and football decision-makers allow us to advocate effectively for our clients. We help athletes navigate roster changes, incentive structures, coaching transitions, and NIL renewals—professionally and strategically.
Financial Guidance & Business Planning
NIL income is real income. XL Sports connects athletes with trusted professionals for tax planning, budgeting, and business structuring, helping them make smart decisions today that support long-term financial stability.
NIL to NFL
Media, PR & Reputation Management
We prepare athletes for interviews, appearances, and brand activations while providing guidance during high-pressure moments. Our goal is simple: control the narrative, protect the brand, and elevate the athlete’s public profile.
Philanthropy & Community Impact
Through our integrated nonprofit Athlete for Causes Foundation partnerships, we help athletes align with meaningful causes, turning purpose into powerful brand differentiation. Philanthropy is not an add-on—it’s a pillar of long-term influence and credibility.
NIL to NFL Continuity
XL Sports is uniquely positioned to provide seamless continuity from NIL to NFL representation. As athletes progress toward the professional level, our team ensures their brand, contracts, and strategy evolve—without disruption. “We make sure every box is checked before you decide to enter the NFL Draft”
Stephen Jones, Vice President & CEO, Dallas Cowboys
Taylor Redd, Assistant General Manager, University of Oklahoma
Champ Kelly, Assistant General Manager, Miami Dolphins
“Jordan Woy is one of the most experienced and respected agents in the business. He prepares his clients the right way, communicates clearly, and understands what teams are looking for at every stage of the process. Working with Jordan and XL Sports Group has always been professional, transparent, and centered on long-term success for the player.”
Champ Kelly, Assistant General Manager, Miami Dolphins
Taylor Redd, Assistant General Manager, University of Oklahoma
Champ Kelly, Assistant General Manager, Miami Dolphins
“Marco Marciano is a true professional who understands both the business and the human side of the game. Working with Marco and the team at XL Sports Group has always been about transparency, preparation, and doing what’s best for the player. He brings credibility, strong relationships, and a long-term mindset that NFL front offices respect.”
Taylor Redd, Assistant General Manager, University of Oklahoma
Taylor Redd, Assistant General Manager, University of Oklahoma
Taylor Redd, Assistant General Manager, University of Oklahoma
“Working with Marco Marciano and Dana Kaufman at XL Sports Group was a professional and efficient process from start to finish. Their approach was transparent, collaborative, and always focused on what was best for Danny Okoye while aligning with the University of Oklahoma’s NIL framework. They came prepared, communicated clearly, and helped get a deal done that made sense for everyone involved.”
Why Sign With XL Sports for Your NFL Career
Signing with XL Sports means partnering with an agency built for results, relationships, and longevity. With decades of NFL experience, elite front-office and coaching relationships, and a proven track record representing first-round picks, Pro Bowl players, and top-paid athletes at their positions, XL Sports delivers real advocacy when it matters most. From contract negotiation and brand strategy to career guidance and post-football planning, we protect your value, maximize your earning power, and manage every detail—so you can stay focused on performing at the highest level
